The story so far

Kings of the Golf Road was formed by four Altrincham fans at the beginning of the 2019/20 season.

The aim was to create simple, high-quality, limited-edition products.

Products to be proud of.

Products that would generate a bit of money for us to reinvest into the terrace culture of the club.

We're proud to say that this has been a success, and we've been able to donate £175 to the club's COVID-19 Go Fund Me as well as organising a couple of top new flags for when the football returns.

It felt great to be able to do that. To pay your money back into our football club at a time of need.

It got us thinking about the future.

The future

What if we could capitalise upon the momentum we've built?


Looking back over the past year we've co-ordinated successful fan 'meet ups' for our three biggest games – Chorley, Blyth and Portsmouth.


Over 50 Robins under the same roof. Having a pint and enjoying themselves. Discussing the club.

In April 2020, after some initial social media discussions, there is an appetite for a fans group at Altrincham, albeit a far cry from a trust.


To continue our work, we are actively considering how to grow Kings of The Golf Road into a club-recognised, informal fans group that all Robins who share our passion can contribute to and participate in.

Coming up

 Over the coming months, we’ll be reaching out to as many fellow fans as possible to discuss what this collective can, could and should do for us all.

What parts might people be able to play?


What does the club need from us, for this to be a recognised and respected independent group?

Just to clarify, Kings of the Golf Road will not be seeking a seat on the board. Nor will we be looking for a committee to sign-off on purchasing a new biro. That doesn't sound like much fun at all.


Even with these exciting thoughts, we're still committing to building on what we've always done: high quality merchandise, celebrating fan culture and. most importantly, watching football.

We simply want to to build on what we've got here and do more of it with greater impact.

Andrew, Dec, Jack and Joe. 


Let's make it happen together

Thank you to everyone who has got in touch so far.


If you’d like to be involved in the initial discussions, register an interest to join KGR or if you have ideas about the creation of independent Altrincham supporters group,

Please pop us a message below and we'll be in touch.

Nice one!